Company ProfileARTO is a dynamic and innovative art platform that is revolutionising the way we experience, consume, and engage with art. Our mission is to create a more sustainable and equitable art world by empowering artists and art lovers alike. We achieve this by leveraging cutting-edge technology to connect artists with art lovers from around the world, democratising the art market and making it more transparent and accessible.At ARTO, we believe that art is not only an asset class but a form of cultural capital that enriches our lives and builds connections between individuals and communities. We are committed to optimising the value of art IP and making art available in both physical and digital forms, catering to the consumption habits of Millennials and Gen-Zs. By fostering cross-cultural exchange and collaboration, ARTO is building cultural capital and shaping the future of the global art industry.ARTO scales art to the 98% of the world underserved by the traditional art market; which is worth 64 billion USD but contributed mainly by only 2% of the world's HNWI.We are seeking funding to help us make this ecosystem come true by achieve 3 key things:1) Simplify digitisation for artists - Using AI, we simplify many of the complexities of digitalisation which confuses artists and takes up resource and productivity from artists.2) Democratisation of art IP for artists - Optimising art IP into physical and digital forms relevant to current consumption behaviours that is protected by Blockchain, transforming art IP in licensing opportunities and AR experiences that can scale across the world.3) ARTaintement- Gamifying art consumption for Millennials and Gen-Zs to build and own cultural capital.