Company ProfileCruxdata works hand in hand with startups and SMEs to design and implement modern data stacks. We select a combination of tools that work for the company given its organisational structure, approach to centralisation/decentralisation, its data maturity and role of data in the business model.We implement event capture, set up data pipelines that move information from its source to an analytical environment, create data models tailored to the company's operations and expose these through business intelligence tools or embed data products into operational interfaces.These offerings are tailored to the segment we're working in--for example, for eCommerce companies we will focus on data stacks that enable first-party ownership of customer data to drive better product recommendations to customers. For fintech companies we will configure data stacks to provide end to end data governance and access control. For companies who are just getting started on their data journey, we help with data organisation and team setup to lay the foundation for growth of the team.We have proprietary data models for flexible period-on-period data comparisons, rollup strategies for different customer groups, revenue vs account churn, time-in-motion studies for operational teams and more